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They recently joined the podcast game with LinkedIn Podcast Network.

"Sales Solutions help companies strengthen customer relationships, empower teams with digital selling tools, and acquire new opportunities.".

"Premium Subscriptions enables professionals to manage their professional identity, grow their network, and connect with talent through additional services like premium search.".

Ads: "Marketing Solutions help companies reach, engage, and convert their audiences at scale.".

LinkedIn Learning: "Talent Solutions also includes Learning Solutions, which help businesses close critical skills gaps in times where companies are having to do more with existing talent.".

Insights: "Talent Solutions provide insights for workforce planning and tools to hire, nurture, and develop talent.".

They earn money through the following channels:

and their Sales, Talent, Marketing, and Premium Subscriptions businesses have all surpassed $1 billion in annual revenue over the past 12 months.

LinkedIn now has more than 850 million members,.

Or as the CEO of Microsoft stated: “Across the tech stack, we are expanding our opportunity and taking share as we help customers differentiate, build resilience, and do more with less.” - Satya Nadellaīut where does this growth comes from and what is the next for LinkedIn?

In the Q3 Report as the current climate indicates Microsoft is focusing on synergies within their platforms and this has interesting implications for their professional networking site as well. It turned out based on the 22 Q3 numbers that they can not complain: "As part of Revenue in Productivity and Business Processes LinkedIn revenue increased 34%" While I experienced the recent explosion of LinkedIn as a professional social network / alternative marketing channel, I had no idea how LinkedIn was doing as a business.

While we don't have the detailed documentation of a separate publicly traded company to gain insights, digging deep into the Annual Report and the 2022 Q3 Quarterly Earning Report of Microsoft we can learn a lot about LinkedIn's present and future directions. Microsoft acquired LinkedIn for $26.2 billion in 2016. I know these numbers are far from reality and suggest you take this into consideration when reading this piece. Crawling a site at this scale was not an option, so I used the traffic estimates of 3rd party tools like Ahrefs and SEMRush, and reverse-engineered my way to pages. I was working with simple processes to analyze a site that has the majority of its content behind a login.

This is not a guide about how to do search engine optimization for your personal or company profiles, but my highly opinionated take on what I think LinkedIn could do as a platform to drive more organic search traffic to bridge the gap between the content they have and the searches in Google.ĭisclaimer: Before starting I wanted to point out the limits of my analyses.